MICE Middle East Websites

Radisson Hotel Group checks in with CNN for brand campaign

Radisson Hotel Group is the exclusive sponsor of CNN International’s flagship feature programme, Business Traveller, which reports on the most pertinent global business travel trends and explores the issues and innovations of the travel industry. 

 

The multiplatform partnership, secured by CNN International Commercial (CNNIC), sees Radisson Hotel Group’s premium lifestyle brand, Radisson Collection, in the opening and closing sponsorship billboards and centre break sponsorship of the monthly TV show, Business Traveller. Each episode of the programme, produced by CNN Vision, will include a product placement segment, called Travel Talk, where renowned travel experts are interviewed as part of the show in various Radisson properties around the world.

 

In addition, Radisson Hotel Group is the exclusive sponsor of the Business Traveller microsite and this will be supplemented with a brand campaign running across digital platforms and TV. The digital content will also be targeted to global business and premium travellers in EMEA using advanced ad tech and data techniques through CNN AIM – Audience Insight Measurement.

 

Petra Malenicka, Senior Vice President, CNNIC, said: “We are delighted to partner with the Radisson Hotel Group in this campaign that will raise awareness of the group’s newly launched Radisson Collection brand. The synergy between the CNN viewers and Radisson Hotel Group’s target demographics will be maximized through this association with the premium traveller content across TV and digital. We are thrilled to deliver a unique value to our partner.” 

 

Eric de Neef, Executive Vice President & Chief Commercial Officer of Radisson Hotel Group, said: “Because of the global appeal, reach and audience of the Business Traveller Show, we have chosen CNN to be our exclusive showcase for presenting Radisson Collection to the world. CNN viewers can look forward to experiencing some of the most stunning hotel properties around the world that are part of our premium lifestyle collection.”

Back to Home Page

By Motaz Othman, eTN Correspondent, reporting from Vietnam, I’m writing from the most beautiful and incredible place in the world that I have ever seen during my 15-year career as a travel writer in more than 70 countries. I’mmore
Yana Kovaleva wrote ... Do you know that every second European has a Bicycle? It's a convenient option to get to work and travel without spending too much money. There are thousands of bicycle paths in European more
JA Manafaru Maldives and JA Enchanted Island Resort Seychelles Entice Romantics with Exclusive Packagesmore
The latest Global Destination Sustainability (GDS) Index has shown Bangkok came in second on the list of Asian destinations ranked. The rating, which measured by social and environmental sustainability strategies, industry supplimore
Viet Nam, the Host Country of the 38th ASEAN Tourism Forum (ATF) to be held in Ha Long, is all ready to make a lasting impression on its 1500 delegates. They comprise of ministerial, NTO, official meeting delegates, as well as TRAmore
The Tourism Authority of Thailand (TAT) is organising sensational “Amazing Thailand Countdown 2019” celebrations in Bangkok and four emerging tourism provinces in each of the four geographical regions.more
The Tourism Authority of Thailand (TAT) launched its year-end Amazing Thailand Grand Sale promotion with a unique “Passport Privileges” twist, targeting arrivals from short-haul markets offering big savings and privileges on amore
dusitD2 Yarkay Thimphu, Bhutan and dusitD2 Ao Nang, Krabi deliver distinctive experiences in prime locations near major local attractions. more
First class meat and seafood dishes introduced to the menumore
Nature’s Playground comes alive with bold flavours this festive season, as Michelin-starred chef Hervé Rodriguez jets in for ten days to take the Helm at overwater Edge. Contemporary, audacious, complex, his creations inspire smore
Memorable Moments at Movenpick Resort & Spa Tala Bay Aqaba
Advertise with us
M.I.C.E Middle East
Ramada Dead Sea Resort
Montenegro Is the Chic Honeymoon Destination You Deserve
IMFT 2018 - Thailand - Pictures
IMFT 2018 - Thailand - Video
ATF Vietnam 2019
Boost Your Networking Potential In ISTANBUL!
Sea Sand Sun Resort & Villas - Pattaya, Thailand
Bangkok Marriott Marquis Queen’s Park, MICE Leader Hotel in Thailand
EMITT Istanbul
Urban Beauty - Thailand
The Westin Grande Sukhumvit, BANGKOK
TTG Middle East

Copyright￿ Mice Middle East 2013

P.O.Box 841113 Amman 11180 Jordan, Marj Alhamam, Amman - Jordan

Mobile: +962 785557778 fax: +962 65713689

Email: motaz.mice@gmail.com   Website: www.micemiddleeast.com

Motaz Othman Email