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Best Western® Hotels & Resorts Signs Professional Services Agreement for Best Western Plus Carapace Hotel Khao Tao, Hua Hin

Bangkok, Best Western Hotels & Resorts has celebrated the signing of a Professional Service Agreement (PSA) with One Place Estate Co., Ltd. for Best Western Plus Carapace Hotel Khao Tao, its new resort in Hua Hin. 

 
The agreement was signed on June 4th, 2019, in a ceremony attended by senior executives including Mr. Pongpipat Kanjanasupat, CEO of One Place Estate (pictured center), and Olivier Berrivin, Best Western’s Managing Director of International Operations – Asia (second from the right).
 
The signing of the PSA means that Best Western Plus Carapace Hotel Khao Tao will benefit from full management support, including day-to-day operations, global sales, marketing and distribution, revenue management, state-of-the-art technology, human resources, training and much more. The hotel will also join the network of Best Western Rewards®, the industry-leading loyalty program.
 
Nestled close to the beach, just south of Hua Hin town center and 2.5 hours’ drive from Bangkok, Best Western Plus Carapace Hotel Khao Tao will feature 410 rooms set around a series of freeform lagoon pools. Some of the ground floor rooms will have direct pool access. Other facilities include a restaurant, pool bar, beach bar, coffee shop and fitness center.
 
Best Western Plus Carapace Hotel Khao Tao will become Best Western’s first property in Hua Hin.
 
About Best Western® Hotels & Resorts:
 
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of approximately 4,500 hotels in nearly 100 countries and territories worldwide*. Best Western offers 16 hotel brands to suit the needs of developers and guests in every market. Best Western branded hotels include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection®, and BW Signature Collection®. Through recent acquisition, Best Western now also offers WorldHotels® Luxury, WorldHotels Elite and WorldHotels Distinctive brands. Completing its portfolio, Best Western offers  SureStay®,  SureStay Plus®, and SureStay Collection® franchises**. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-midscale and midscale hotel brands respectively for two consecutive years, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won 10 consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 60 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in breakfast (food and beverage category) by J.D. Power’s 2018 North America Hotel Guest Satisfaction Index Study – ranking first for midscale; and second for upper midscale. Nearly 40 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels. 
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.

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